Blog

February 13, 2012
Do you really need a web site?
By Dennis Mathis

If you're actively engaged in social media, like Facebook, do you also need a website?  Isn't social media taking over the traditional website?

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February 10, 2012
More is Better
By Dennis Mathis

There are some times when "more" might just be the right move. For instance, your website may be supplemented by a second, separate, website.

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January 26, 2012
Too Much of a Good Thing?
By Dennis Mathis

Don't let surveying customers about your organization interfere with actually providing your product or service. Surveys are good, but the best survey of all is success.

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January 24, 2012
Rules for good writing
By Dennis Mathis

You've probably heard the expression "content is king." So why is there so much bad content on the web?

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January 20, 2012
Ignorance into sales
By Dennis Mathis

You have to have a robust presence on the internet in order to be discovered, and you have to have a presence off the internet to help attract discoverers.

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December 13, 2011
Serious Funny Business
By Clint Reid

The importance of dedication and discernment, with a little levity sprinkled in the mix.

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November 14, 2011
Emotional Marketing
By Dennis Mathis

Providing good information is important. Appealing to clients on an emotional level is success..

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October 28, 2011
Nourish Your Clients
By Dennis Mathis

Observe your clients closely in all their transactions with you. If you can help them achieve what is most important to them, your organization will never fail.

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October 31, 2011
Enemies of obfuscation
By Dennis Mathis

As marketers, we should be enemies of obfuscation. Leave obfuscation to military strategists. For us, we want everyone to understand our mission clearly.

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October 25, 2011
Evolution Happens
By Dennis Mathis

Is  your organization ignoring the evolving business environment? Have you taken into account the growing popularity of social media, mobile devices and internet sales?

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