Blog

March 16, 2012
Talking suckers into buying junk
By Dennis Mathis

True sales professionals keep forging ever tighter relationships with their clients, building toward the only success that lasts - success derived from integrity

Read More
March 1, 2012
Retro Information Acquisition
By Dennis Mathis

Just as looking something up about Meryl Streep doesn't make you an expert on the movies, slapping a website up on the internet doesn't make you a marketing genius

Read More
February 27, 2012
IP < AQ
By Dennis Mathis

What is the minimum amount of information your organization should provide to potential customers to turn them into actual customers?

Read More
February 21, 2012
Don't Fence Me In
By Dennis Mathis

Your website can be a doorway to the latest and greatest innovations out there.

Read More
February 13, 2012
Do you really need a web site?
By Dennis Mathis

If you're actively engaged in social media, like Facebook, do you also need a website?  Isn't social media taking over the traditional website?

Read More
February 10, 2012
More is Better
By Dennis Mathis

There are some times when "more" might just be the right move. For instance, your website may be supplemented by a second, separate, website.

Read More
January 26, 2012
Too Much of a Good Thing?
By Dennis Mathis

Don't let surveying customers about your organization interfere with actually providing your product or service. Surveys are good, but the best survey of all is success.

Read More
January 24, 2012
Rules for good writing
By Dennis Mathis

You've probably heard the expression "content is king." So why is there so much bad content on the web?

Read More
January 20, 2012
Ignorance into sales
By Dennis Mathis

You have to have a robust presence on the internet in order to be discovered, and you have to have a presence off the internet to help attract discoverers.

Read More
November 14, 2011
Emotional Marketing
By Dennis Mathis

Providing good information is important. Appealing to clients on an emotional level is success..

Read More