Blog
- March 16, 2012
- Talking suckers into buying junk
- By Dennis Mathis
True sales professionals keep forging ever tighter relationships with their clients, building toward the only success that lasts - success derived from integrity
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- March 1, 2012
- Retro Information Acquisition
- By Dennis Mathis
Just as looking something up about Meryl Streep doesn't make you an expert on the movies, slapping a website up on the internet doesn't make you a marketing genius
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- February 27, 2012
- IP < AQ
- By Dennis Mathis
What is the minimum amount of information your organization should provide to potential customers to turn them into actual customers?
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- February 21, 2012
- Don't Fence Me In
- By Dennis Mathis
Your website can be a doorway to the latest and greatest innovations out there.
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- February 13, 2012
- Do you really need a web site?
- By Dennis Mathis
If you're actively engaged in social media, like Facebook, do you also need a website? Isn't social media taking over the traditional website?
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- February 10, 2012
- More is Better
- By Dennis Mathis
There are some times when "more" might just be the right move. For instance, your website may be supplemented by a second, separate, website.
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- January 26, 2012
- Too Much of a Good Thing?
- By Dennis Mathis
Don't let surveying customers about your organization interfere with actually providing your product or service. Surveys are good, but the best survey of all is success.
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- January 24, 2012
- Rules for good writing
- By Dennis Mathis
You've probably heard the expression "content is king." So why is there so much bad content on the web?
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- January 20, 2012
- Ignorance into sales
- By Dennis Mathis
You have to have a robust presence on the internet in order to be discovered, and you have to have a presence off the internet to help attract discoverers.
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- November 14, 2011
- Emotional Marketing
- By Dennis Mathis
Providing good information is important. Appealing to clients on an emotional level is success..
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